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Today’s shoppers are spending more time browsing and buying online with the flexibility to shop anytime-anywhere. With Capillary, ASICS has been able to successfully build and expand omnichannel solutions across Southeast Asia to seamlessly connect and engage with our customers no matter where they are. This is just the first step in our journey, and we look forward to continuing this partnership to keep innovating on how we uplift our customers’ experience.

With the Capillary Loyalty System, we have a more flexible loyalty platform for the varying needs of our customers. More importantly, the system sets us up to create and adopt new loyalty programs that we have not yet done in the past, and enables us to forge partnerships with other business partners that will further enhance our loyalty offerings to our customers.

Listening to what consumers seek and need is at the heart of what we do, and that fueled us to take the leap of faith to move our Loyalty platform from card-based to app-based last year. The result has been amazing, we tripled member active rate and accelerated member acquisition tremendously from bringing in compelling offers that delight consumers, thanks to Capillary and all the stakeholders involved.

Vishal Mega Mart is on a mission to make aspirations affordable for all its customers. When we launched our loyalty program ‘Shop for Free’ back in 2012, we were amongst the first few that went mobile only. Since then, we have grown to become one of the largest programs with 100M+ satisfied shoppers who visit our ever increasing number of stores across the length and breadth of the country. We have leveraged analytics at scale to deliver value to our shoppers. Our campaigns are personalized for individual shoppers based on their preferences of when and what they buy, helping us fulfill their aspirations. We are proud to partner with Capillary Technologies. They clearly understand our mission, and have enabled us to engage effectively with our shoppers.

This award is a testament to our unwavering dedication to our partners/ painters. By blending the excitement of gamification, we've experienced unparalleled levels of engagement and deeper connections with our valued partners/ painters. This recognition reaffirms our commitment to them and solidifies our position as industry leaders. We are deeply grateful for the remarkable honor and will continue to push boundaries and set new benchmarks with gratitude and enthusiasm.