Data Privacy

Why Privacy-First Loyalty Programs Will Define Customer Engagement in 2025

By Piyush Kumar 6 Min Read May 31, 2025

With the evolving data privacy regulations landscape, enterprises need to rethink their loyalty marketing strategies to ensure that they collect relevant data to build trust with the end customer.

Featured Articles

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CPG Loyalty Programs: Create the Right Engagement for Your Brand

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Is Subscription-Based Loyalty the New Customer Retention Strategy?

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AI in Customer Loyalty: The Future of Retail Loyalty Programs

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Top Loyalty Program Myths: Debunking 10 Misconceptions In Customer Loyalty

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The Science of Emotional Loyalty and Why it Matters for Brands

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Continuing with our winning streak, Capillary was selected as the winner of the TiE-Lumis...

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Last year, Indus League launched One League, integrating seven of its brands under one hybrid...

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