Capillary acquires US-based Brierley+Partners    Read more >

Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution.    Watch Podcast >

Capillary Triumphs with 4 Prestigious Wins at the 2025 International Loyalty Awards!     Read more >

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One stop for marketing solutions in loyalty, insights,
marketing engagement, and in-store analytics.

Data Privacy
Data Privacy

Why Privacy-First Loyalty Programs Will Define Customer Engagement in 2025

By Piyush Kumar 6 Min Read May 31, 2025

With the evolving data privacy regulations landscape, enterprises need to rethink their loyalty marketing strategies to ensure that they collect relevant data to build trust with the end customer.

Featured Articles

CPG

CPG Loyalty Programs: Create the Right Engagement for Your Brand

By Alexis Kvamme4 Min Read
Capillary Technologies - Expertise Blog

Is Subscription-Based Loyalty the New Customer Retention Strategy?

By Anjali Pillai4 Min Read
Artificial Intelligence

AI in Customer Loyalty: The Future of Retail Loyalty Programs

By Anjali Pillai6 Min Read
Blogs

Top Loyalty Program Myths: Debunking 10 Misconceptions In Customer Loyalty

By Summaya4 Min Read

Trending Topics

The Science of Emotional Loyalty and Why it Matters for Brands

By Capillary Marcom 5 Min Read

How Capillary’s Nudge Framework can be a Gamechanger for Loyalty Marketers

By Jubin Mehta 5 Min Read

Recently Added

Data Privacy Data Privacy

Why Privacy-First Loyalty Programs Will Define Customer Engagement in 2025

By Piyush Kumar
May 31, 2025 | 6 Min Read

With the evolving data privacy regulations landscape, enterprises need to rethink their loyalty...

Smart Cities: The New Loyalty Frontier

How Smart Cities are Pioneering the Next Generation of Loyalty Programs

By Alexis Kvamme
May 23, 2025 | 4 Min Read

Discover how smart cities are redefining loyalty beyond shopping—rewarding sustainable,...

Winning_Loyalty_Series Loyalty

Winning Loyalty Strategies: Earned Data is the Most Important

By Megan Fiorendino
May 22, 2025 | 4 Min Read

To replace the retargeting data lost to the demise of third-party cookies, marketers will...

Top 6 Brands with CPG Loyalty

6 CPG Loyalty Programs That Wowed Customers In Indonesia

By Anjali Pillai
May 22, 2025 | 4 Min Read

Imagine when your brand’s network of distributing partners and customers is sprawled across 6000...

multichannel vs omnichannel difference Omnichannel Commerce

Multi-channel vs Omnichannel Commerce: Why the Difference Matters More Than Ever

By Anjali Pillai
May 20, 2025 | 4 Min Read

Being everywhere isn’t enough anymore. Today’s customers want to move from app to store to...

Capillary Technologies Acquires Kognitiv Press Release

Capillary Technologies Acquires Kognitiv, Expanding Its Global Presence in Loyalty Management

By Capillary Marcom
May 15, 2025 | 3 Min Read

Strategic acquisition aims to expand Capillary's enterprise client portfolio and enhance its...

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