Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution. Watch Podcast >

Capillary Triumphs with 4 Prestigious Wins at the 2025 International Loyalty Awards! Read more >

Capillary

People first: Build skills for AI-enabled work and create inclusive programs that raise the floor for everyone. Takeaway: Upskill frontline and managers now so AI elevates performance instead of adding friction.
Data ready: Fix foundations early &#8211; quality, identity, consent so AI and real-time experiences don’t amplify noise. Takeaway: Clean, unified data beats clever models; start with identity resolution and consent controls.
AI with purpose: Point AI at measurable value like CX uplift, supply chain accuracy, and human-feeling personalization. Takeaway: Pick two or three use cases with clear KPIs and ship improvements in weeks, not quarters.
Omnichannel discipline: One truth across channels and fewer steps for the customer. Takeaway: Consolidate profiles, inventory, and promise dates so recognition and offers follow the shopper everywhere.
Trust at the core: Treat privacy, security, and governance as growth enablers, not compliance chores. Takeaway: Bake in privacy-by-design and continuous security to earn adoption and protect long-term ROI.

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Stop Marketing Disasters with a Smarter Customer Engagement Platform
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Co-Creating Loyalty: Why Modern Brands Are Joining Forces to Drive Deeper Engagement
June 11th, 2025 by Anjali Pillai
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The Top 5 Loyalty Programs & Loyalty Cards in the Philippines
May 7th, 2025 by Anjali Pillai
Capillary Technologies Named SaaS Startup of the Year at SaaSBoomi Annual Awards 2025
May 2nd, 2025 by Capillary Marcom
Capillary Sweeps International Loyalty Awards 2025 with 10 Finalist Nominations
March 1st, 2025 by Capillary Marcom
Himalaya Wellness Wins at ET Retail Awards for Loyalty Excellence, Powered by Capillary
February 24th, 2025 by Capillary Marcom
All You Need To Know About Data Privacy
February 24th, 2025 by Anjali Pillai
Why Brands Need to Adopt a Mobile-First Loyalty Program in 2025
February 22nd, 2025 by Summaya

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